Processing of personal data

Personal data
Miss Mary endeavours in every situation to preserve your personal privacy and to protect your personal data optimally. Miss Mary aims to comply with all personal data protection laws and regulations currently in force. This policy will help you, among other things, to understand the type of information that is collated by Miss Mary and how it is used. By approving the policy when you make a purchase or when you provide information, you consent to your personal data being processed in the manner set out below. The personal data controller responsible for the processing of your personal data is Miss Mary of Sweden OÜ, Mahtra 30C, Tallinn City, Harju 13811, Estonia.

What type of personal data do we process?
We process the personal data that you provide or have provided to us or which we have gathered on the website using cookies. The personal data that Miss Mary processes comprises your name, civic registration number, postal address, telephone number, electronic addresses, delivery, payment and purchase details, address-based profile as well as information based on use of digital services.

In what way do we use your personal data?
The data can be used for identification, direct marketing, customer surveys, newsletters and statistical purposes. The data can also be used for advertising via regular mail, e-mail and text messages as well as marketing and information by telephone if you have not objected to this. The data could form the basis for Miss Mary and, where applicable, our partners, adapting content, advertisements and offers. You can contact us at any time to discontinue marketing initiatives aimed at you as a customer.

The information can also be used to analyse purchasing habits with the aim of providing you with relevant information and marketing and to improve the website, payment solutions and payment processes. Processing aimed at improving payment solutions and payment processes could include processing where your personal data, including your date of birth, is transferred to other companies within the Miss Mary Group, as well as third-party providers, for analysis purposes. Personal data could also be cross-tabulated with data from other registers, e.g. credit information registers.

Your civic date of birth will also be processed in conjunction with a purchase at the request of (or in response to a demand from) payment and credit companies that require this for credit information purposes.

The use of data could involve cross-tabulating with other registers, both within and outside the EU, and that your personal data is transferred to, and processed by, other companies within the Miss Mary Group for the aforementioned purposes in accordance with current laws and regulations. The data could also be cross-tabulated or shared with public authorities or our partners, e.g. for printing and distribution, and with payment mediators and credit companies for payment or credit information purposes. Miss Mary always observes the utmost level of caution in such situations.

Personal data can be provided to Miss Mary's partners. Personal data is provided to a public authority only when this is required by law or pursuant to an official decision. By approving the policy on the website when you make a purchase or when you provide information, you consent to your personal data being transferred to a country outside the EEA.

How do we safeguard your personal data?
To keep the personal data we process safely stored, we have taken a number of security measures. We have implemented security routines and technical and organisational measures in order to safeguard your personal data, including certification technology for web browsers. We also have the requisite firewalls and antivirus software in place to protect the network and to prevent unauthorised access. Access to the areas where personal data is stored is limited and employees must identify themselves to gain access.

How long is my personal data stored?
Personal data is stored for as long as you have a current user relationship and for a certain period thereafter, or in accordance with the consent that has been granted. The consent is valid until the user personally terminates consent and does not cease if the service is not used. Nor is consent dependent on product purchases.

Notwithstanding this, your data is never stored longer than what is permitted under current personal data legislation.

Access to, updating and correction of your personal data
According to current personal data legislation, you are entitled once every calendar year, free of charge, to receive notification of the personal data related to you that has been processed, regardless of how it has been acquired. If you would like this information, you can submit a written request to us. Under current personal data legislation, the request must be signed by you and sent by post to the address stated under Contact below.

Miss Mary endeavours to ensure that your personal data is correct and up to date. If any of the information that you have provided to Miss Mary changes, e.g. change of e-mail address, name or payment details, or if you wish to terminate your user account, please provide Miss Mary with the correct information by sending an e-mail to Miss Mary. You are entitled at any time to request that the personal data be corrected, blocked or deleted.

Your personal data is not processed for direct marketing purposes if you object to such processing. You are entitled at any time to withdraw the consent that you have given regarding processing of personal data. This withdrawal can be limited to cover just part of the processing, e.g. the part related to direct marketing.

The website could contain links to other websites. This Privacy Policy applies to this website only. When you link to another website, you ought to read the Personal Data Policy that applies for that particular site. It should be noted that Miss Mary is not liable for the processing of your personal data on other websites.

Changes in the Privacy Policy
Miss Mary reserves the right to make changes to this Privacy Policy at any time to the extent such changes are necessary to rectify disruptions or to satisfy new legal or technical requirements. All changes to this Privacy Policy will be published on the website.

The Miss Mary website makes use of cookies. Cookies are small text files that are stored on the visitor's computer and can be used to follow the visitor's activities on the website. There are two main types of cookie: 1) A permanent cookie that remains on the visitor's computer for a set period of time. 2) A session cookie, which is stored temporarily in the computer's memory during the time a visitor is on the website. Session cookies disappear when you shut down your web browser.

Miss Mary uses cookies to improve the website for the visitor, such as adapting the website to the visitor's wishes, choices and interests, helping you keep track of which goods you have placed in your basket; handling your purchase; ensuring that the visitor is logged onto the website, thus avoiding having to log on to each new page; adapting our services so that you receive advertising material that is relevant to you; discharging undertakings in conjunction with a purchase.

Permanent cookies are sometimes used to store your personal settings at Miss Mary so that you avoid, for example, having to make certain choices each time you visit the website, and to adapt information and marketing to make the content as relevant as possible to you. Session cookies are sometimes used to register statistics related to use of the website.

By approving Miss Mary's general terms and conditions and/or this Privacy Policy, and by using Miss Mary's website, you consent to processing using cookies according to what is stated herein. If you do not accept the use of cookies, you can turn off cookies using the security settings on your web browser. You can also set the web browser so that you are asked each time Miss Mary's website tries to place a cookie on your computer. Previously stored cookies can be deleted via the web browser. See the web browser help pages for further information. You can also at any time delete cookies manually from your hard drive.

It is also possible to regulate adapted advertising on the web browser. Read more about this at

In the first instance, please contact Miss Mary's Customer Service Department by e-mail, You can also contact the Customer Service Department at .

Miss Mary's personal data controller can be reached by letter at

Personal Data Controller
Miss Mary of Sweden OÜ,
Mahtra 30C
Tallinn City
Harju 13811

These conditions are governed by and construed in accordance with the laws of Estonia, and the application of the United Nations Convention of Contracts for the International Sale of Goods is expressly excluded. We both agree to submit to the non-exclusive jurisdiction of the courts of Estonia, which means that you may bring a claim to enforce your consumer protection rights in connection with these Conditions of Sale in Estonia or in the EU country in which you live.