Our Blog

What’s the best material for underwear?

What’s the best material for underwear?

Annica Svensson
27 Nov 2020 12:25 pm

When you choose which bra you want, the choice is often about the support, how it feels and what it looks like. We often forget about the material it’s made of, but the material affects comfort, support and how long the bra will last. Here is our textile guide for underwear.

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Why is the bra not available in my size?

Why is the bra not available in my size?

Annica Svensson
12 Nov 2020 10:18 am

We’re sometimes asked why we don’t offer some of our bras in certain sizes. Here we examine why not every size is made and what determines the size range.

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Why 5 bras are better than 2…

Why 5 bras are better than 2…

Annica Svensson
14 Oct 2020 10:54 am

How many bras do you really need in your wardrobe? One, two, three…twenty? Is it ok to own just one bra that you use, wash, dry overnight and then use again the next morning? Absolutely, if you want to buy a new bra every other month. Here’s why five bras are better than two (and no, we’re not saying that just to sell more bras).

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Get your clothes to fit more elegantly with the right underwear

Get your clothes to fit more elegantly with the right underwear

Annica Svensson
8 Oct 2020 8:40 am

Do you know which colour bra is least visible under white garments? It’s not white, beige or brown. In this blog entry we take a closer look at how underwear affects the outer appearance of your everyday clothes.

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Miss Marys’ wardrobe – more than just underwear

Miss Marys’ wardrobe – more than just underwear

Annica Svensson
24 Sep 2020 10:33 am

Nowadays, Miss Mary of Sweden is best known as a bra specialist, but in the past, it wasn’t underwear with which we were most closely associated. Join us on a nostalgia trip back to a time when Miss Mary was more than just underwear and indulge in these wonderful vintage photos.

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She helps women find the right bra size without meeting them in person

She helps women find the right bra size without meeting them in person

Annica Svensson
16 Sep 2020 9:02 am

Miss Mary of Sweden’s customer service advises women all over the world every day on different bra problems. We asked our customer service manager Ida about her top tips on how to work out which size women should wear without meeting them and how they work to provide the best possible experience to the customer.

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Is it time to say goodbye to your bra?

Is it time to say goodbye to your bra?

Annica Svensson
25 Aug 2020 1:50 pm

How can you tell if a bra is past it, and does it matter if you’re wearing a bra that’s ‘too old’? Here are 9 signs that you should throw out your bra and why.

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The right bra model for every kind of breast

The right bra model for every kind of breast

Annica Svensson
21 Aug 2020 3:29 pm

Wonderful breasts of all shapes and sizes – wide or slender, long or short, full or less full, shallow or projected, close or side set. When we talk about bra fit, there is great focus on cup and band size, but did you know that the shape and placement of the breasts also affect the fit? Here are our suggestions on how to choose the right bra model to fit your breasts.

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Which bra personality are you?

Which bra personality are you?

Annica Svensson
20 Aug 2020 11:46 am

The choice of a bra is highly personal. Do you choose the bra because you love the look of it or because it feels so comfortable? Maybe style and looks don’t matter as much, maybe you prefer one with functional features. We have listed the most common bra archetypes and picked a top bra choice for each persona. Which one are you?

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Miss Mary -  In Miss Mary’s wardrobe – underwear from the happy 80s

Miss Mary - In Miss Mary’s wardrobe – underwear from the happy 80s

Annica Svensson
7 Jul 2020 8:33 am

The 80s fashion probably didn’t pass anyone by with its enormous shoulder pads, ski pants, neon colours and permed poodle hairstyles. But what did the underwear look like? Was it just as characteristic as the rest of the fashion? We’ve browsed old catalogues and discovered everything from terry briefs to garments called Minus Bust. Join us for a picture tour of the past.

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