Two women smiling in pastel lingerie sets, showcasing lilac and blush bras with lace details and matching high-waisted briefs against a pink background.

The right support starts with the right bra

Trustpilot icon

41.000+ reviews

Personal Customer Service

100-day return policy

Two women modeling lingerie; one in white, the other in lavender lace, both smiling against a neutral background.

Find the perfect bra designed for a bigger bust

The bra you never want to take off

A woman smiling, wearing a white lace bra and matching high-waisted panties, standing against a soft pink background.

A versatile favourite in an exclusive design

A woman smiling, wearing a white bra and underwear, holding a black garment against a light background.

Support that shapes and lifts
- without an underwire

Underwear, bras and swimsuits – Swedish quality since 1957

Miss Mary of Sweden has been designing bras, panties and swimsuits for women for almost 70 years. We sell directly to you in our own online shop, with a 100-day return policy and personal customer service if you need help finding the right bra and the right size.

Shop by Collection

Our most popular bra collections

Smiling woman in a black bra with the text "Returns, made simple" on a peach background.

Returning something? We've made it simple.

We've updated our return process so you can shop with peace of mind. Whether something doesn't fit or you've changed your mind — we've got you covered.

Read More

Our favourite bras this month

White undergarments hanging on a clothesline outdoors, surrounded by lush greenery and trees.

Buy 4 panties, pay for 3!

Get the cheapest for free. Only valid on regular prices.

Smiling woman with blonde hair wearing a navy floral lace bra, arms raised, against a plain background.

Our blog

Everything you need to know about bras - tips & tricks that make all the difference